Grow the Pie

Grow the Pie

How Great Companies Deliver Both Purpose and Profit

Author(s): Alex Edmans
Publication Date: 26-03-2020

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What is a responsible business? Common wisdom is that it's one that sacrifices profit for social outcomes. But while it's crucial for companies to serve society, they also have a duty to generate profit for investors - savers, retirees, and pension funds. Based on the highest-quality evidence and real-life examples spanning industries and countries, Alex Edmans shows that it's not an either-or choice - companies can create both profit and social value. The most successful companies don't target profit directly, but are driven by purpose - the desire to serve a societal need and contribute to human betterment. The book explains how to embed purpose into practice so that it's more than just a mission statement, and discusses the critical role of working collaboratively with a company's investors, employees, and customers. Rigorous research also uncovers surprising results on how executive pay, shareholder activism, and share buybacks can be used for the common good.


'This is an original and important book that will help transform how business sees itself - and how we see business. Alex Edmans in his passionate advocacy of 'Pieconomics' challenges us all to adopt a mindset and unity of purpose in which all business actions contribute to pie growing. The implications are radical and far-reaching. Read it: it will challenge how you think.'

Will Hutton, Principal of Hertford College, Oxford and Observer columnist

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